Admob Mobile Metrics, March 2009 report

Today AdMob has released the March 2009  Mobile Metrics Report, the monthly look at trends in the AdMob Network.  The highlight of TechCrunch is Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away, (it is about the US market).

AdMob serves ads for more than 6,000 mobile web sites and 1,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

The report has data also from other markets, not only US. Keep in mind that It brings the perspective of an Ad network in the metrics, see the disclaimer at the end of their presentation about the Limits of this Data. Said that, It is certainly interesting and worth a look. You can download the PDF of the report from the AdMob website.

Leave a Reply