Clayton M. Christensen and et al. have published a paper in IEEE Spectrum on how the semiconductor industry can successfully apply the concept of the Toyota Production System (TPS) to improve the production efficiency.

The New Economics of Semiconductor Manufacturing, By Clayton M. Christensen, Steven King, Matt Verlinden, and Woodward Yang

The TPS was first described in 1999 by Steve Spear and Kent Bowen in the Harvard Business Review article “Decoding the DNA of the Toyota Production System“.

Google Chief Economist Hal Varian (author with Carl Shapiro of the important book
Information Rules: A Strategic Guide to the Network Economy) has a post on the Official Google Blog on “How auctions set ad prices“.

A must read if you want to understand how the advertising business model works at Google.