Today AdMob has released the March 2009  Mobile Metrics Report, the monthly look at trends in the AdMob Network.  The highlight of TechCrunch is Android Catches Up To Palm In Mobile Ad Market Share. IPhone Still Blows It Away, (it is about the US market).

AdMob serves ads for more than 6,000 mobile web sites and 1,000 applications around the world. AdMob stores and analyzes the data from every ad request, impression, and click and uses this to optimize ad matching in the network. This monthly report offers a snapshot of the data to provide insight into trends in the mobile ecosystem.

The report has data also from other markets, not only US. Keep in mind that It brings the perspective of an Ad network in the metrics, see the disclaimer at the end of their presentation about the Limits of this Data. Said that, It is certainly interesting and worth a look. You can download the PDF of the report from the AdMob website.

If it is true that mobile browsing is becoming a reality, it is better to be prepared and create user friendly websites and content that is adapted for users coming with mobile phones.

• Mobile sites should load fast, 3G is still not so fast when compared with your ADSL, so no heavy images to download
• Adapt to small screens, the content should be easy to read in small screens
• No Flash or Javascript, they are not supported widely

It is possible to detect mobile browsers with simple scripts and offer a tailored page as a response. I have slightly redesigned my webpages and used a different CSS when visitors come from a mobile device (check my home page with your mobile phone ). For this blog I use WordPress Mobile Edition plugin and it works fine.

So, no excuses, the tools are available it is up to you to offer the best user experience to the visitors coming to your website.

Read Developing mobile sites.

here it is the latest message and press release from Nokia CEO, OPK, ““Irresistible” solutions combining devices and services will be a key to future success ”.

from the press release, the industry is converging:

Nokia is fundamentally changing its business model to transform both the company and the industry. While we continue to compete with the traditional mobile device manufacturers, we also are dealing with new competitors entering the market from the PC and Internet industries

Solutions, the combination of services with devices, is the Nokia’s strategy to increase customer retention and add value:

“To succeed in this new environment, we need to offer consumers irresistible solutions that improve their lives. During 2008, we have taken many steps to ensure we maintain our strong leading position in the device business, while increasing our focus on solutions-centric business models. We have focused our services investments on five primary categories: maps, music, messaging, media and games. These are the areas where the biggest opportunities lie.”

the concept of smartphone scales down from high-end to middle range devices:

“We believe that mobile computing should not be limited only to expensive, high-end devices. Expanding Symbian into lower price points is the right thing to do. We see this as a tremendous opportunity to increase efficiency, to get more scale for Symbian, and gain market share.”

Within digital convergence, partnerships and alliances are fundamental:

“We cannot expect to do it all alone. We have to work together with certain competitors, new players and partners in new ways. We have to compete and co-operate. We are working more closely with many other companies, including operators and partners. We expect more such partnerships to come.”