Biases in decision making
Wednesday, September 2nd, 2009In Strategy Safari Mintzberg reports a nice table from a book by Spyros Makridakis Forecasting, Planning and Strategy for the 21st Century
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The table summarizes nicely the scientific literature on how biases influence decision making. These biases have obvious consequences for strategy making.
Search for supportive evidence: Willingness to gather facts which lead toward certain conclusions and to disregard other facts which threaten them
Inconsistency: Inability to apply the same decision criteria in similar situations
Conservatism: Failure to change ( or changing slowly) one’s own mind in light of new information evidence
Recency: The most recent events dominate those in the less recent past, which are downgraded or ignored
Availability: Reliance upon specific events easily recalled from memory, to the exclusion of other pertinent information
Anchoring: Predictions are unduly influenced by initial information which is given more weight in the forecasting process
Illusory correlations: Belief that patterns are evident and/or two variables are casually related when they are not
Selective perception: People tend to see problems in terms of their own background and experience
Regression effect: Persistent increases [in some phenomenon] might be due to random reasons which, if true, would [raise] the chance of [subsequent] decrease. Alternatively, persistent decreases might [raise] the chances of [subsequent] increases
Attribution of success and failure: Success is attributed to one’s skills while failures to bad luck, or someone else’ s error. This inhibits learning as it does not allow recognition of one’s mistakes
Optimism, wishful thinking: People’s preferences for future outcomes affect their forecasts of such outcomes
Underestimating uncertainty: Excessive optimism, illusory correlation, and the need to reduce anxiety result in underestimating future uncertainty