Asking the wrong questions kill ideas

too many times ideas are killed by the following questions, where is the business ? How do I make money with this?

While it is worthwhile to consider the business model, it is far important  the question, does this idea help people doing their work, having fun in their lives? if the answer is yes, then we can continue with the other questions. The first objective for a company or a business is satisfying people and customers, all the rest follows.

A must read in this context is Innovation Killers: How Financial Tools Destroy Your Capacity to Do New Things, by Clayton M. Christensen, Stephen P. Kaufman, and Willy C. Shih. (Note, it might require access to HBR).

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