Business Models for Monetizing the Internet: Surely There Must Be Something Other Than Advertising
Interesting discussion in TechCrunch on Internet advertising and Internet business models: Steel Cage Debate On The Future Of Online Advertising: Danny Sullivan Vs. Eric Clemons
Eric Clemons is Professor of Operations and Information Management and Management at Wharthon.
A quote from the article from Danny Sullivan editor-in-chief of SearchEngineLand.
“I agree, many sites cannot sustain themselves solely on advertising. Mine certainly doesn’t. Our revenue comes from online ads, paid memberships, lead generation and conference attendance. As a veteran web publisher, I know that in my particular space, online ads alone don’t cover the bills.
There are plenty of other examples. Right now, some newspapers are reconsidering whether they should have “opened” their sites to non-paid subscribers, since ad revenues are plummeting. But even when ad revenues were high, the ads alone weren’t covering all the costs that go into producing the New York Times. Other streams such as print ads and print classifieds were helping to keep the online site going.”
This is the same topic reported by Chris Anderson My Two Cents on Charging for Content, a quote from the post: “Free may be the best price, but it needn’t be the only one.”
Therefore, I am looking forward to read Chris Anderson´s latest book, Free: The Future of a Radical Price: The Economics of Abundance and Why Zero Pricing Is Changing the Face of Business
