A $5 advertising campaign using Internet advertising platforms

I decided to run a small experiment and advertise this blog using at most $5 in one day with 2 different advertising platforms, Google Adwords and Facebook.

I used the subtitle words of this blog as keywords, I selected the USA as target,  1 day period, $5 as the budget for the day, 0.43 as the maximum bid. In Facebook I could choose the age and other demographics, basically the same data people add to their Facebook account. In Google this is possible if you choose to show your ad also in the adsense network, but I decided to use only the search. In Google, it is possible to be more precise with the geographical location and I specified, for example, California as the target.

And here the results, below Google AdWords:

google-ad1

Facebook results are below
 
facebook-ad2

 

Both platforms allow us to focus on certain segments using the geographical location and some demographics data.  The number of impressions in the two cases is substantially different, 15 impressions in Adwords against the 22,475 impressions in the case of Facebook. This can be probably be exaplained by considering that in Google the ad was shown only when it was related to the search terms, in a certain sense it is more targed  and I did not raise my bid. However, one person clicked on the ad in Facebook and reached this site. 

Total cost of the campaign, $0.36 and 1 CTR.

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