Convergence Culture: Where Old and New Media Collide is an interesting book by Henry Jenkins Director, Comparative Media Studies Program, Massachusetts Institute of Technology.

Some excerpts from the book:

(page 2) By convergence, I mean the flow of content across multiple media platforms, the cooperation between  multiple media industries, and the migratory behaviour of media audiences who will go almost anywhere in search of the kinds of entertainment experiences they want.

(page 18) Convergence requires media companies to rethink old assumptions about what it means to consume media, assumptions that shape both programming and marketing decisions. If old consumers were assumed to be passive, the new consumers are active. If old consumers were predictable and stayed where you told them to stay, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, the new consumers are more socially connected. If the work of media consumers was once silent and invisible, the new consumers are now noisy and public.

(page 97) A transmedia story unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole. In the  ideal form of transmedia story telling, each medium does what it does best – so that a story might be introduced in a film, expanded through television, novels, and comics; its world might be explored through game play or experienced as an amusement park attraction.

(page 270) Welcome to convergence culture, where old and new media collide, where grassroots and coporate media intersect, where the power of the media producer and power of the media consumer interact in unpredictable ways.