How companies innovate in every phase of their evolution

Geoffrey A. Moore book Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution lists several different types of innovations. These  innovation types can be used in the different stages of a company evolution.


Moore groups the different types of innovation in four innovation zones:


It is a very good book, however you can see that the author is a consultant, to read the book and understand the jargon you have to be either a consultant or have a MBA.

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