There were no big announcements about it (the news in TechCrunch Google Profiles Take An Important Social Step With Vanity URLs), but Google has now introduced Profiles.  This features makes Google more social, in Google Profiles users can add a personal profile, pictures and personal location. To be properly called social, there should be a friends’ list, I am sure it will come.

Google has not been very successful in creating social applications and services but it is certainly trying to get there. Other Google products in this direction are the previously announced Google OpenSocial and Google Friend Connect.