marketing and persuasion

Interesting videos on the science of communication and persuasion.

Check the videos available on the FRONTLINE website the “PERSUADERS“.

In one of the video is featured Frank I. Lunt, author of Words that work, and inspired source of the Republican party. For a liberal counterpoint to Luntz, check out George Lakoff’s work, especially his book Don’t Think of an Elephant: Know Your Values and Frame the Debate.

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